Cogent Names Brace Founder Adam Holberry CEO Designate to Drive Group Growth

Adam Holberry

Prime Highlights-

  • London-based broker Cogent names Brace founder Adam Holberry CEO designate to drive growth toward a leading independent insurance group.
  • Holberry brings MGA capacity expertise, having grown Brace past US$120 million in gross written premium before joining Cogent’s leadership.

Key Facts-

  • Mark Bishop remains group chief executive and stays fully engaged day to day to support growth plans.
  • Cogent, a Lloyd’s broker, places complex property, energy, aviation and specialty delegated authority business.

Background-

London-based wholesale broker Cogent has named Adam Holberry CEO designate to lead its next phase of growth.

Holberry will work closely with group chief executive Mark Bishop, the board and the wider leadership team. The appointment backs the broker’s long-term ambition to build a leading independent insurance group while keeping its entrepreneurial culture.

Holberry founded Brace Underwriting, a Beat Capital-backed MGA that provides capacity to niche and alternative risk MGAs. As group chief executive, he grew Brace past US$120 million in gross written premium in the year it launched Brace USA, its US arm based in North Carolina. Earlier, he served as head of alternative risk at Hiscox’s London market business and held property and MGA roles at AXIS Capital and Allied World Assurance.

Holberry said Cogent’s independence and entrepreneurial spirit give it an open, innovative approach to complex risk solutions, and he looks forward to building on that in the next chapter.

Bishop, who has led Cogent as chief executive for many years, said the firm’s independence, culture and client focus will stay the same. He will remain fully engaged day to day, and Holberry’s arrival adds extra capacity to deliver growth plans.

A Lloyd’s broker, Cogent places business across major international markets. Its core classes include complex commercial and industrial property, energy, aviation, specialty delegated authorities, accident and health, political violence, terrorism, political risk and trade credit.

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