Leading digital healthcare magazine Insights Care is pleased to highlight The Point Group, spearheaded by its visionary CEO, Susan Owen, in its latest edition, Marketing Visinary: The Agency of the Year 2024 Setting Excellence Benchmarks.
By adopting the evolving needs of businesses in the present era, The Point Group stands out with the offering of integrated marketing communications services. Its core competence is to offer client plans that are connected to overall business objectives such that all marketing initiatives are context-based, effective, and ROI-focused. By this, not only are they distinct from general agencies, but this emphasis also demonstrates their concern to deliver quantifiable value and achieve significant business outcomes for their clients.
The Point Group (TPG) has built a record of creative solutions and strong dedication to the success of clients.
At the heart of TPG’s strategy is a business-owner mindset, so that each client plan is closely aligned with their business objectives. Susan Owen, CEO of TPG, calls this client sensitivity, attributing, “All members of our leadership team have been both agency and client-side, so they get and respect what the client must do in order to win.” Such sensitivity has played a crucial role in shaping TPG’s customized service models, like integrated marketing communications services. TPG confidently says that all the bases are covered, from advertising and branding to digital marketing and PR, so client teams create consistent, high-quality work that respects the client’s brand, message, and vision. As Owen goes on to say, “From branding, advertising, digital marketing, and public relations to creating creative in-house, our client teams have every nuance.” TPG distinguishes itself by emphasizing the development of an excellence and empowerment culture.
Owen summarizes it as, “We’re here to make our clients successful and we do that by having great talent and giving them the resources to deliver client expectations and business results. TPG has created a niche within the healthcare industry by bringing in the skill and know-how of seasoned professionals who are cognizant of getting a handle on the nuances of marketing in the industry.”. TPG has positioned itself as a women’s marketing specialist because women are the focal driver in healthcare buying behavior.
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