In its latest edition, Germany’s Top 10 Managing Directors Redefining Industries 2025, The CIO World features with pride Murat Yatkin, the change agent for consumer electronics. As Managing Director DACH of TP Vision (Philips TV & Sound) from 2019 through to September 2024, Yatkin redesigned market strategies to deliver sustainable growth and make Philips to become the third largest manufacturer of televisions in the DACH market. His visionary leadership based on innovation and integrity has left a mark in the industry.
Yatkin’s leadership spans Sony, Samsung, and Groupe SEB, where he introduced innovative ideas that envisioned organizations. At TP Vision, he championed a value-based strategy focused on quality at the expense of price battles. Through developing long-term retailer relations and data-backed insights, he won two Euronics “Supplier of the Year” awards (2023, 2024) as well as an expert Deutschland Bronze Award. His aversion to depending on cashback schemes maintained Philips Ambilight’s brand credibility, leading to three years of steady profitable growth.
Through careful assessment, The CIO World chose Yatkin for his skill to combine innovation with genuineness. He transformed TP Vision’s DACH business, assembling a talented team of innovative professionals. His leadership, equated to a conductor weaving together different talents, fostered a culture of teamwork and resilience. Through the combination of new talent and experienced wisdom, Yatkin developed a unique strategy that differentiated TP Vision in a saturated market.
By February 2025, Yatkin will become the CEO of RED ZAC (Euronics) in Austria, ready to further transform the retail industry. Looking back on his years, he thanks the exceptional teams and partners who powered his journey. Yatkin’s philosophy of sticking to his guns with honesty, humility, and differentiation highlights that authentic success stems from being different with fresh ideas.
By Murat Yatkin, The CIO World honors leadership that fuels industry revolution with sustainable growth. His legacy encourages the next generation of leaders to prioritize innovation, honesty, and worthwhile partnerships, making the future better for consumer electronics.
Read Also : Michael Dyrbo Birch | Visionary Leadership in Customer Experience Transformation