Effective CROs understand that success requires constant evolution. Relying on past strategies or conventional wisdom is no longer enough in today’s dynamic landscape. The most impactful leaders embrace innovation, challenge the status quo, and drive predictable, scalable revenue growth year after year. Complacency is a liability, those who aim to lead their category must adopt a mindset rooted in continuous improvement. High-level performance demands more than just competence; it requires the courage to take bold risks and the discipline to never settle for “good enough.” True growth comes from pushing boundaries and remaining relentlessly focused on what’s next.
As Chief Revenue Officer and Partner at HIGRA Group, Gil Passos leads with the conviction that innovation thrives through collaboration. Under his direction, HIGRA’s RevOps team aligns sustainability with economic growth, resulting in over 30 patented technologies addressing global water challenges. Gil fosters a culture of cross-functional synergy, uniting product, sales, and customer success teams around shared goals. By promoting transparency, agile communication, and scalable systems, he transforms departmental silos into unified strategies. His leadership is rooted in purpose: advancing technological solutions that not only drive revenue but also contribute meaningfully to environmental stewardship and long-term global impact.
In early 2024, Gil Passos responded to declining amphibious pump sales by transforming HIGRA’s internal sales structure shifting from product-based teams to customer-centric roles like Application Specialists and Closers. Weekly cross-functional meetings with business unit leaders, marketing, and product teams uncovered outdated messaging and untapped product features. This alignment drove a 30% increase in qualified leads, a 25% improvement in conversion rates, and R$1.5 billion in new recurring revenue. Gil ensured stakeholder engagement through transparent updates, inclusive decision-making, and open feedback channels. This initiative highlights how structured collaboration and adaptive leadership can accelerate both innovation and sustainable revenue growth.
Recognized by The CIO World as one of the 10 Most Remarkable CROs to Watch in 2024, Gil’s approach proves that long-term success is built on collaboration, continuous improvement, and a bold vision for impact.
