Prime Highlights
- SOFTSWISS launches a fixed-odds prediction markets platform, letting iGaming operators tap into event-based wagering without rebuilding their existing setup.
- US prediction market trading volume surges from $300 million in 2024 to an estimated $40-50 billion in 2025.
Key Facts
- SOFTSWISS has served over 1,000 global iGaming brands with software solutions since 2009.
- Prediction markets let players bet on real-world events in politics, economics, technology, and culture.
Background
Global tech company SOFTSWISS launches a new B2B product called SOFTSWISS Prediction Markets, giving online casino and sportsbook operators a direct path into the fast-growing world of event-based wagering.
The new platform lets players place bets on the outcomes of real-world events across politics, economics, technology, and culture. SOFTSWISS develops its solution through a fixed-odds framework, which differentiates it from standard prediction market systems that require external funding to operate. The system enables operators to manage their pricing and profit margins more effectively because it allows them to maintain existing risk management procedures.
The product fits into an operator’s existing setup either as a standalone iFrame widget or as a direct integration within the SOFTSWISS Sportsbook. Current partners can go live in two to three days, while new operators need around three weeks to launch.
The timing of the launch lines up with explosive market growth. Trading volume in the United States alone jumps from roughly 300 million US dollars in 2024 to an estimated 40 to 50 billion US dollars in 2025. Despite this surge, most traditional iGaming operators have yet to enter the space, leaving a large and largely untapped opportunity on the table.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, notes that prediction markets bring in a completely different type of player, one motivated by knowledge of world events rather than loyalty to a sports team. She cautions that operators who neglect this shift may have already lost a new generation of users.
The Head of Operations at SOFTSWISS Sportsbook, Alexander Kamenetskyi, explains that operators can test market demand through fixed-odds model adoption, which provides a simpler execution method.